Pay Per Click & Google Ads Management

Paid search (Google and Bing Ads) pay per click campaigns are the most profitable and popular form of online advertising. They are complex, ever-changing and time consuming. Our team of Google Certified, industry experts have the skills and expertise to manage complex Google Ads and PPC campaigns.

Our aproach to PPC management

ROI-centric day to day Google Ads management with high-level sophisticated automation.

1

Research & Discovery

We’ll kick things off with a strategy call. We want to learn as much as possible about your business, including any complexities of your target audience. We’ll need to know your profit margins, and the lifetime value of your customers.

2

Competitive Research

We have a healthy respect for your competition. We take the time to really understand your industry and who the different players are. Using industry-leading software, we are able to research and analyse the digital advertising footprint of your competitors.

3

Account Analysis

Your historical account data is by far the most valuable asset available to us. We’ll analyse it thoroughly in search of valuable trends that will guide our strategy. If you haven’t advertised before, don’t worry. Within 3 months, we’ll usually have enough data to work with.

4

Strategy & Campaign Build

All of our research in to your industry and competitors is compiled in to an effective PPC strategy. With an unparalleled attention to detail, we’ll constructcampaigns that scale and maximise profitability.

5

Optimise & Grow

We’ll continually make the necessary changes as your Google Ads campaign performance data is received. We tale a proactive approach to improving performance as we split test new ideas and seek new opportunities for growth.

6

Report & Repeat

We are completely transparent in everything we do. You’ll know exactly where your money has been spent when you receive your monthly report. We want to see you grow and will continue to repeat our process for as long as you continue working with us.

You can’t replace people

Bid automation is constantly advancing. While automation is useful for refining your strategy, there’s nothing that replaces the thought and analysis real people bring to the real money you’re spending on digital ads every day.

You don’t want to hand over full control of your campaign to Google with an automated bidding strategy.

When you’re investing a significant proportion of your marketing budget in to Google Ads, you want a trusted and experienced team to oversee your spend and ensure it is being used as effectively and efficiently as possible.

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what you get from us

We stand by our values to provide exceptional service delivery.

Client / Agency Collaboration

We want to work with you, not for you.

Our best client relationships are ones that are blunt and, at times, brutally honest. However, we understand that all healthy, honest relationships with clients are built on trust.

The most obvious facet of trust is performance. When we’re in the green and driving conversions through the roof, you’ll be obsessed with us! But what about in the early stages when we have yet to prove ourselves, or if we experience a slump?

Our reporting and transparency will leave you feeling reassured. We’ll ensure that analytics and conversion tracking is correctly configured. If you need enhanced e-commerce tracking set up on your site, we’ll make sure it happens. We can also track incoming phone calls and provide insights on customer lifetime value (LTV) too.

We won’t be making any promises or excuses. We’re committed to your success and prefer to have proactive and resolute talks with you and your team.

Statiscal Analysis

Applying marketing and business psychology to solve data problems

An amateur digital marketer or automated script can determine what works well and what does not in your account. We go a step further to solving why. We won’t just find what works – we’ll be determined in understanding why something works, and how it can be replicated.

We love running tests and analysis, pulling data into excel and utilising pivot tables. When we find a trend, we find the cause and will run additional tests to conclude our theory.

What’s more, we value attribution modelling and its importance in measuring campaign performance. The buyer journey is a complicated process, and we find the optimal mix of ad frequency and messaging over time to convert your users to buyers.

ROI and Conversion-Centric Campaign Optimization

Designing a unique brand experience

Real people are very particular about what types of ads they respond to.

Effective ads don’t just catch the eye of a user, they tell a story about your brand and showcase your value proposition. The imagery and design quality of an advertisement will communicate just as much relevant information as the ad copy.

Your website design and landing pages are even more significant. Not only should they be visually appealing, it needs to be optimised for conversion rate. It is important to ensure that you’re doing everything you can to convert traffic into customers and leads, especially when you’re paying money to acquire it.

We have all the tech to tell your story and optimise your site for success. We understand the key principles of landing page and web design and how to create an experience for your users.

Dedication to Growth

Complacency has no place in online advertising

You’re looking for a Google Ads management company that will help your campaigns outperform the competition on an ongoing, consistent basis. We’re not looking to hit the nail on the head in month one (although sometimes it happens!).

We focus on a strategy to develop campaign structures that can scale over time, producingorganised data that can be reliably interpreted. We will work tirelessly with you to grow your business via paid advertising and our Google Ads management services.

We take your growth seriously. If we can’t show you why you’re money is being best spent with us, we don’t deserve your business.

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Our tech

Here are of the tools we use to help our client’s digital advertising campaigns outperform their competition.