Different types of pay per click campaigns

Google ads pay per click campaigns

how google ads work.

Increase sales and revenue

Google Ads enables businesses to promote their products or services effectively. It operates by allowing advertisers to create and display ads across Google’s vast network, including the search engine, websites, and mobile apps.

Google Ads primarily operates through a pay-per-click (PPC) model, where advertisers bid on specific keywords or phrases relevant to their offerings. When users search for these keywords on Google, the ads appear at the top of the search results, offering immediate visibility to potential customers. The platform supports various ad formats, including text ads, display ads, video ads, and shopping ads, catering to diverse business goals and audience preferences.

Advertisers have granular control over their campaigns, allowing them to set daily or campaign budgets, choose geographic targeting, and define audience characteristics. Additionally, Google Ads provides detailed performance tracking, including click-through rates, conversion metrics, and more, enabling data-driven decision-making for campaign optimisation.

intelligent ad campaigns.

maximise profitability

Google Search

Google Ads search campaigns drive targeted traffic, increase brand visibility, and boost conversions and lead generation, delivering cost-effective and measurable results.

Google Shopping

Google Ads shopping campaigns showcase products visually, target high-intent shoppers, drive e-commerce sales, and enhance ROI through product-specific ads.

Google Performance Max

Google Ads Performance Max combines multiple campaign types for holistic digital marketing, optimising conversions, and delivering the best results across channels.

Different types of pay per click campaigns

ads for your business.

data driven advertising

Google Ads offers a multitude of benefits that make it an indispensable tool for businesses like yours, seeking to enhance their online presence and drive results. It provides immediate visibility by allowing ads to appear at the top of Google’s search results, ensuring that potential customers see your offerings as soon as they search for relevant keywords. This immediacy is especially valuable for time-sensitive promotions and product launches.

With precise targeting, advertisers can choose specific keywords, demographics, geographic locations, and even the devices on which their ads appear, which is far more than any offline marketing solution is capable of. This level of control ensures that ads are shown to the most relevant and high-intent audiences, increasing the likelihood of conversions.

Google Ads is cost-effective, as advertisers only pay when users click on their ads (Pay-Per-Click or PPC). This means you’re not wasting your budget on impressions that don’t result in engagement. Arguably, this model is more cost-effective than offline leaflet dropping as with every ad click, a visitor has already shown some interest and intent. Additionally, the platform offers detailed analytics, allowing for measurable results. Advertisers can track key performance metrics, like click-through rates and conversion rates.

why choose us?

a full reliable service

Pay per click campaigns are the most profitable and popular form of online advertising – if done correctly! They are complex, ever-changing and time consuming. Not everyone is able to turn their hand to Google Ads and make it a success. Our team of Google Certified, industry experts have the skills and expertise to manage complex Google Ads and PPC campaigns that will give a positive return on investment.

We can help your business grow with pay per click campaigns. Our intelligent Google Ads and Pay Per Click campaigns will turn your wasteful ad spend in to profitability.

We offer free account audits to any business looking to gain insight into the performance of their Google Ads and Microsoft Ads accounts. We’ll deliver our findings with actionable suggestions so you can implement them straight away.

We like to keep things simple and our clients happy, so we offer a fixed price management fee which doesn’t include any hidden extras or complicated fee structures.

With a choice of weekly or monthly reports, all of our clients receive regular Google Data Studio reports which provides results on the performance of your PPC campaigns straight from Google.

We’ll ensure the conversion tracking in your Google Analytics account is running as it should be and will set up any goals needed. Without this, we cannot do our job correctly!

and if that hasn't convinced you...

Why not find out more about us as a company, our values and what we stand for? Our aim is to be your last digital marketing partner, and we hope to achieve this through honest and transparent communication and collaboration.

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