What is remarketing?
boost your conversion rate
Remarketing, also known as retargeting, is a powerful digital marketing strategy that can significantly boost your conversion rates and bring back potential customers who may have left your website without taking the desired action. This tactic allows you to re-engage with visitors who have previously interacted with your site, whether by browsing products, filling out forms, or simply visiting specific pages.
why remarketing matters.
Convert lost opportunities
98% of your first time website visitors don’t fill out a form, make a phone call, or purchase an item that you sell. That’s why a sophisticated remarketing campaign isn’t just a nice idea…it’s absolutely critical to your profitability.
We determine the highest value segments of users who have been to your site, and which people are most likely to come back and complete a desired conversion action, whether that be a form submission, phone call, purchase or view of a key page. Then we go about designing the ads, bidding on our audiences and optimising your campaigns over time.
our 5-stage implementation process
The entire concept of retargeting is based on showing ads to your previous website visitors as they continue to browse the internet. But not all your website visitors represent the same sort of value to your business.
Some visitors are simply not interested in what you sell, but some visitors are closer to the end of the buying funnel, and they’d be more likely to convert if they came back to your site shortly after their last visit.
Our first step is to begin analysing all your previous traffic and their behavioural patterns in order to identify the segments that we want to target more a aggressively.
Audience segmentation is at the core of successful remarketing campaigns. We’ll be using Google Analytics and Google Ads to segment your previous website visitors based on in-market segments, affinity audiences, time on sight, previous purchasers, cart abandoners and more.
With advanced segmentations and rule-based audiences, we have the capability of showing the right ad at the right bid to the people most likely ready to buy what you offer. And of course, audience segmentation is something we test and optimise over time.
Remarketing does not start and end with showing image and video ads on the display network. With remarketing lists in search ads (RLSA), we can specifically target previous website visitors as they come back to Google to perform additional searches.
RLSA campaigns allows us to collect useful and insightful data, giving us a sense of the length of your sales cycle, and it also gives us the ability to bid on new keywords, targeting searches that may be closer to the top of the buyers funnel.
Creative Design & Development
Without creative, beautifully designed ads, your remarketing campaigns won’t go very far. We partner with 3rd party graphic designers who will get to work designing ad creatives from scratch, in all the popular sizes.
For e-commerce businesses we’ll also run dynamic remarketing ads that show users the specific products they were looking at and the products they may have in their shopping baskets.
Beyond image ads, we’ll also work with your team to create video ads and interactive ads that add an additional layer of fidelity to the customer experience.
Campaign Structure & Bidding
After audience segmentation and creative design is in place, it’s time to get to work building your campaign structure inside Google Ads (or a third party remarketing platform like AdRoll or Criteo).
Structuring your campaigns and ad groups in an organised way is crucial in order to be able to analyse the data in a way that will lead to statistically accurate ROI-centric optimisations.
More importantly than ad group structure is our bidding strategies. We make sure that we’re bidding the right amount per click or per conversion for the right audience segments, when those visitors are in the right place and at the right times.
get started today.
supercharge your marketing efforts
Let’s bring your lost opportunities back into the fold and drive higher conversions. Complete the form below and we’ll get back to you as soon as we can.