Remarketing Campaign Management
boost conversion rate
What is remarketing?
Remarketing, also known as retargeting, is a digital marketing strategy that involves targeting ads to users who have previously interacted with a website or mobile app. This interaction could be visiting a specific page, adding items to a shopping cart, or simply viewing a product. By using cookies or tracking pixels, businesses can track users’ online behavior and serve them personalised ads across various platforms such as social media, search engines, and display networks.
The key benefit of remarketing is its ability to re-engage potential customers who have already shown interest in a product or service, increasing the likelihood of conversion. It helps reinforce brand awareness, encourages repeat visits, and ultimately boosts sales. Remarketing campaigns can be highly targeted, allowing businesses to tailor ads based on users’ past actions, demographics, and preferences, leading to more relevant and effective advertising.
Convert lost opportunities
Remarketing for your business
Imagine a remarketing service that seamlessly reconnects businesses with potential customers who have shown interest but haven’t converted. We employ advanced tracking technologies to identify users across various online platforms and deliver tailored ads that resonate with your visitors’ previous interactions. By strategically retargeting these users, remarketing helps businesses stay top-of-mind, nudging hesitant customers towards completing their purchase or taking desired actions.
For our customers, remarketing campaigns offer a myriad of benefits. Firstly, it significantly increases conversion rates by re-engaging with already interested prospects, capitalising on existing brand awareness. Secondly, it optimises advertising spend by focusing resources on a highly targeted audience, maximising ROI. Additionally, it provides valuable insights into customer behavior and preferences, enabling businesses to refine their marketing strategies for better results. Overall, this remarketing service empowers businesses to drive more sales, build stronger customer relationships, and ultimately achieve sustainable growth in today’s competitive digital landscape.
- Drive more sales
- Personalised targeted ads
- Achieve sustainable growth
- Recapture lost leads
- Cost effective
- Build stronger customer relationships
implementation process
Remarketing strategy
Audience Segmentation
Audience segmentation is at the core of successful remarketing campaigns. We’ll be using Google Analytics and Google Ads to segment your previous website visitors based on in-market segments, affinity audiences, time on sight, previous purchasers, cart abandoners and more.
With advanced segmentations and rule-based audiences, we have the capability of showing the right ad at the right bid to the people most likely ready to buy what you offer. And of course, audience segmentation is something we test and optimise over time.
Retargeting Lists
Remarketing does not start and end with showing image and video ads on the display network. With remarketing lists in search ads (RLSA), we can specifically target previous website visitors as they come back to Google to perform additional searches.
RLSA campaigns allows us to collect useful and insightful data, giving us a sense of the length of your sales cycle, and it also gives us the ability to bid on new keywords, targeting searches that may be closer to the top of the buyers funnel.
Creative Design & Development
Without creative, beautifully designed ads, your remarketing campaigns won’t go very far. We partner with 3rd party graphic designers who will get to work designing ad creatives from scratch, in all the popular sizes.
For e-commerce businesses we’ll also run dynamic remarketing ads that show users the specific products they were looking at and the products they may have in their shopping baskets.
Beyond image ads, we’ll also work with your team to create video ads and interactive ads that add an additional layer of fidelity to the customer experience.
Audience Analysis
The entire concept of retargeting is based on showing ads to your previous website visitors as they continue to browse the internet. But not all your website visitors represent the same sort of value to your business.
Some visitors are simply not interested in what you sell, but some visitors are closer to the end of the buying funnel, and they’d be more likely to convert if they came back to your site shortly after their last visit.
Our first step is to begin analysing all your previous traffic and their behavioural patterns in order to identify the segments that we want to target more a aggressively.
Industries we serve
FAQs
Questions we're asked
Remarketing is a digital marketing strategy that targets users who have previously visited your website, encouraging them to return and complete desired actions. It can boost conversion rates and increase brand visibility.
Remarketing involves placing a tracking pixel on your website, which tracks user behavior. When these users leave your site without converting, they are shown targeted ads across the web to encourage them to return.
Major advertising platforms such as Google Ads, Facebook Ads, and LinkedIn Ads support remarketing services, allowing you to target users across various online channels.
Success metrics for remarketing campaigns include click-through rates, conversion rates, return on ad spend (ROAS), and cost per acquisition (CPA). Analysing these metrics helps optimise campaign performance.
Yes, we tailor remarketing strategies to align with your business goals and target audience. Whether you’re looking to increase sales, generate leads, or build brand awareness, we can customise a strategy to meet your needs.
get in touch
Get started today
Reach out today to discover how our creative digital marketing services can help you stand out in the crowded online landscape. Let’s collaborate to craft compelling campaigns and strategies that drive engagement, conversions, and success for your business.