Campaign Structure & Bidding

After audience segmentation and creative design is in place, it’s time to get to work building your campaign structure inside Google Ads (or a third party remarketing platform like AdRoll or Criteo).

Structuring your campaigns and ad groups in an organised way is crucial in order to be able to analyse the data in a way that will lead to statistically accurate ROI-centric optimisations.

More importantly than ad group structure is our bidding strategies. We make sure that we’re bidding the right amount per click or per conversion for the right audience segments, when those visitors are in the right place and at the right times.

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