Audience Segmentation

Audience segmentation is at the core of successful remarketing campaigns. We’ll be using Google Analytics and Google Ads to segment your previous website visitors based on in-market segments, affinity audiences, time on sight, previous purchasers, cart abandoners and more.

With advanced segmentations and rule-based audiences, we have the capability of showing the right ad at the right bid to the people most likely ready to buy what you offer. And of course, audience segmentation is something we test and optimise over time.

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