Audience Analysis

The entire concept of retargeting is based on showing ads to your previous website visitors as they continue to browse the internet. But not all your website visitors represent the same sort of value to your business.

Some visitors are simply not interested in what you sell, but some visitors are closer to the end of the buying funnel, and they’d be more likely to convert if they came back to your site shortly after their last visit.

Our first step is to begin analysing all your previous traffic and their behavioural patterns in order to identify the segments that we want to target more a aggressively.

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